Lous Vuitton Strikes Major Sports Deal as the Title Partner for the 37th America's Cup

Louis Vuitton has returned as the official Title Partner for the 37th edition of the America's Cup. The luxury label will back the prestigious sailing yacht competition, which is slated to begin in Barcelona in August 2024, shortly after the Summer Olympics (which are also supported by LVMH) end in Paris.Louis Vuitton previously acted as the America's Cup Title Partner in 2017. Additionally, the brand has hosted the Louis Vuitton Cup, the competition that determines which teams will compete in t...